Powers of Persuasion

We finally know definitively that the brain is hard-wired to take mental shortcuts whenever we make decisions.

Internal mechanisms help us quickly assimilate information and take the appropriate next step.

Those who understand how these mechanisms work have enormous power to help others make easy, quick decisions.

Persuasion

The Friendship Power

Trust, friendship and common bonds are a key power.

The Authority Power

By effectively showing credibility, knowledge, and authority, you reduce the risk inherent in most decisions.

The Consistency Power

We are slaves to consistency. When we learn with others are consistent with, we can frame our request accordingly.

The Reciprocity Power

This is the well documented, universal psychological requirement for quid pro quo.

The Contrast Power

In the real world of the brain, objective values simply don’t matter-perceptions rule.

The Reason Why Power

Scientific studies create and validate the Reason Why Power. Ask without a reason, get turned down. Provide a reason for acting, and you persuade compliance.

The Hope Power

Hope is the strongest motivator of all human activity.

This course presents the elements of each power, shows how to activate each and how to apply individual powers and their combinations.